🌐 Website ⭐ Featured project

Corporate Showcase Website
BMS Electric

Complete redesign of the BMS Electric website with a modern design, an SEO-optimised architecture and CRM integration for commercial lead management.

🌐

Client

BMS Electric

Industry

Electricity & Energy

Project type

Corporate showcase site

Duration

6 weeks

Year

2024

Project context

An electricity leader that needed a digital presence worthy of its scale

BMS Electric, a key player in the distribution of electrical equipment in Algeria, had an ageing website that no longer reflected the company's size and professionalism. The site was not responsive, had slow loading times and generated no qualified leads.

Management wanted a modern, fast, easy-to-manage site that could serve as a genuine commercial tool for their B2B clients and distributors.

⚠️ The challenges

❌Non-responsive site — unreadable on mobile

❌Slow loading (+8 seconds)

❌No visibility on Google

❌Product catalogue impossible to update

❌Zero lead generation

✅ Our solutions

✓100% responsive mobile-first design

✓Performance optimisation — loading < 1.2s

✓Complete technical SEO architecture

✓WordPress CMS with team training

✓Forms + integrated CRM

Results achieved

Numbers that speak for themselves

+320%

Organic traffic in 6 months

×4

Leads generated every month

1.2s

Load time (was 8s)

Google ranking on 5 target keywords

Project timeline

6 weeks, step by step

Week 1

Brief, audit & strategy

Kick-off meeting with the BMS Electric teams. Full audit of the existing site, competitor analysis, definition of personas and SEO goals. Drafting of sitemap and project specification document.

⏱ 5 days

Week 2

Design & mockups

Creation of Figma mockups for key pages: home, catalogue, about and contact. Client presentation and 2 rounds of revision for full sign-off before development.

⏱ 7 days

Weeks 3 & 4

WordPress development

Pixel-perfect WordPress integration with a custom theme. Development of a filterable product catalogue, multi-step forms, integrated HubSpot CRM and performance optimisations.

⏱ 14 days

Week 5

Content, SEO & testing

Integration of content provided by BMS Electric, SEO copywriting for main pages, Google Analytics 4 and Search Console configuration. Cross-browser, cross-device and performance testing (Lighthouse 95+).

⏱ 5 days

✓

Week 6

Go-live & training

Migration to WebMinds hosting, go-live with no downtime. 4-hour training session for the marketing team on content management, adding products and reading analytics.

⏱ 3 days

Technologies used

Tech stack

⚡ WordPress 6.4 🎨 Figma (mockups) 🔍 Yoast SEO 📊 Google Analytics 4 🔗 HubSpot CRM ⚙️ Elementor Pro 🖼️ WebP images ☁️ WebMinds Hosting 🔒 Wildcard SSL 📱 Mobile-first CSS

Deliverables

What we delivered

✓

12-page website in 2 languages (FR / AR)

Home, About, Product catalogue (3 categories), Services, News, Contact and legal pages.

✓

Filterable product catalogue with detailed listings

200+ products with photos, technical descriptions, downloadable PDF datasheets and a price request form.

✓

Secure dealer portal

Private portal for distributors with B2B pricing, technical documents and online ordering.

✓

CRM integration & sales tracking

All forms connected to HubSpot with a tracking pipeline and automated follow-ups.

✓

Team training + documentation

4-hour training session + PDF user guide for full team autonomy.

✓

12-month maintenance contract included

Updates, daily backups and priority technical support for 1 year.

"WebMinds completely transformed our digital image. The new site is not only beautiful — it now generates qualified contacts every week. In 6 months, we quadrupled our online quote requests. The team is professional, responsive and truly attentive to our needs."

Ahmed Bensalem

Commercial Director · BMS Electric · Algiers

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